Project // Web-Application
Design an application connecting credit union members with the financial services they need, via an intelligent conversational agent and a financial professional.
When: Spring 2021 | Duration: 16-Weeks | Type: Co-op Project
Role: Researcher & UX/UI Designer
💜🏦🤝
How can you create genuine relationships between financial professionals and their members?
Design for Startups x Nava Venture
In the spring of 2021, I was accepted into the Design with Startups program with the Shumka Centre at Emily Carr. The program “pairs emerging designers with early-stage technology startups to work on a specific design problem.”
Connecting Stakeholders
RESEARCH
Understanding Users and the Space
My goal here was to empathize with the emotional aspect of finances and the stress of work
DESIGN
Franken-App
Moving forward, I brought the chosen blue-sky ideas into reality and began to define how exactly they would function and integrate into the current system.
As a way to do this, I compiled a collection of UI screenshots from a variety of platforms as a way to quickly visualize potential concepts.
As a way to do this, I compiled a collection of UI screenshots from a variety of platforms as a way to quickly visualize potential concepts.
DESIGN
From the ground up
Design for this project was the entire conceptualization of this idea.
From iterations to sketches to user flows to wireframes, I was able to design for the interactions I knew needed to exist for this space
Reflections & Takeaways
It was an incredible experience to dive into an entirely new problem space, be handed an idea and have the opportunity to take it to fruition. The project demonstrated the importance of the design process, from iterations to research to everything in between.
If I had the time, I would’ve conducted usability tests in the earlier stages of the design process to ensure the direction of the project and have a handful of user interactions inform decisions.
If I had the time, I would’ve conducted usability tests in the earlier stages of the design process to ensure the direction of the project and have a handful of user interactions inform decisions.